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Gambler’s Instinct

Gambler’s Instinct

The Story of Broadway Producer Cheryl Crawford

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Milly S. Barranger


Paperback (Other formats: E-book)
272 pages, 6 x 9, 14 illustrations

Theater in the Americas


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About the Book

Broadway producer Cheryl Crawford (1902–1986) declared in her 1977 autobiography, “The theatre has been my life.” Crawford was notoriously circumspect about her private life, and only now, with Milly S. Barranger’s insightful biography, is her full story revealed.

A major Broadway producer in an era when women producers were exceedingly rare, Crawford found unprecedented success with the plays of Tennessee Williams, including The Rose Tattoo and Sweet Bird of Youth, but her enduring legend is as a musical producer, having brought Kurt Weill’s One Touch of Venus, Lerner and Loewe’s Brigadoon and Paint Your Wagon to the stage. Her commercial success, though, was balanced with the founding of studios that would enable actors to explore their art outside the strictures of commercial theater. She cofounded the Group Theatre with Harold Clurman and Lee Strasberg, the American Repertory Theatre with Margaret Webster and Eva Le Gallienne, and the Actors Studio with Elia Kazan and Robert Lewis, but her idealism was constantly frustrated by unfulfilled artistic promises from her male counterparts and by the chronic shortage of funding for the nonprofit enterprises.

As Barranger traces Crawford’s career as an independent producer, she tells the parallel story of American theater in the mid-twentieth century, making A Gambler’s Instinct both an enjoyable and informative biography of a remarkable woman and an important addition to the literature of the modern theater.


Milly S. Barranger is a distinguished professor emerita of dramatic art at the University of North Carolina at Chapel Hill, former producing director of the PlayMakers Repertory Company, and author of Unfriendly Witnesses: Gender, Theater, and Film in the McCarthy Era and Margaret Webster: A Life in the Theater.



“In this meticulously researched biography, Milly S. Barranger  does much more than tell the story of one of the American theater’s most successful producers—who happened to be a woman. Within the first pages of this enthralling book she transports the reader behind the scenes and right into the world of theater as it was happening—from the 1930s to the end of the twentieth century—the period now referred to as the theater’s Golden Age. . . . This is a book to treasure.”

 —Lynne Rogers, author and former president of the League of Professional Theatre Women