“I predict that A Rhetoric of Style will become a ‘must read, must cite’ book for scholars and students interested in style and especially style in popular culture.”—Edward Schiappa, author of Beyond Representational Correctness: Rethinking Criticism of Popular Media

“A Rhetoric of Style makes a compelling argument about the value of style as a substantive rhetorical construct. . . . Barry Brummett is an excellent writer.”—Mark Meister, coeditor of Enviropop: Studies in Environmental Rhetoric and Popular Culture